Effective Date: August 9, 2026
Welcome to AURA – The Aura Online. These Terms & Conditions (“Terms”) govern your access to and use of the AURA website, mobile application and related online services, and your purchase of products through them.
By accessing, browsing, registering on, or purchasing from AURA, you acknowledge that you have read, understood and agreed to these Terms, together with the applicable policies published on our website and app.
If you do not agree with these Terms, please do not use the AURA website, app or services.
1. About AURA
AURA – The Aura Online is an online fashion retail platform offering products through its website and mobile application.
These Terms apply to all visitors, customers, registered users and other persons accessing or using AURA's online services.
2. Eligibility
You must have the legal capacity to enter into a binding agreement under applicable law to place an order with AURA.
If you are accessing AURA's services on behalf of another person or entity, you confirm that you are authorised to do so.
Parents or legal guardians are responsible for purchases made by minors where permitted by applicable law.
3. Website and App Use
You agree to use the AURA website and app only for lawful purposes and in accordance with these Terms.
You must not:
4. Account Registration
Certain features may require you to create an account or provide personal information.
You are responsible for providing accurate and current information and for maintaining the confidentiality of your account credentials.
You should notify AURA promptly if you believe your account has been accessed or used without authorisation.
AURA may restrict, suspend or terminate an account where there is reasonable evidence of misuse, fraud, unlawful activity or violation of these Terms.
5. Product Information
AURA makes reasonable efforts to ensure that product descriptions, images, specifications, colours, sizes and other product information displayed on the website and app are accurate.
However, minor variations may occur due to:
Such minor variations do not necessarily constitute a product defect.
Customers should carefully review the product description, available sizes, measurements and other information before placing an order.
6. Product Availability
All products are subject to availability.
AURA may update product availability, discontinue products or limit quantities without prior notice.
If an ordered product becomes unavailable or cannot be fulfilled, AURA may cancel the affected order and process any eligible refund in accordance with the applicable payment and refund procedures.
7. Prices, Taxes and Charges
Product prices displayed on AURA may change from time to time.
The applicable product price, taxes, shipping charges, discounts and other applicable charges will be displayed during the checkout process.
The final payable amount will be shown before you confirm the order and complete payment.
AURA reserves the right to correct genuine pricing, description or display errors.
If an order is affected by an obvious pricing or system error, AURA may contact the customer before processing the order or cancel the affected order and process an eligible refund.
8. Orders
Placing an order constitutes an offer to purchase the selected products.
An order is subject to availability, payment verification and AURA's acceptance.
AURA may accept, reject or cancel an order where reasonably necessary, including in circumstances involving:
Where an eligible prepaid payment has already been received for an order that AURA cancels, the applicable refund will be processed according to the Payment Policy and Cancellation, Return, Exchange & Refund Policy.
9. Order Cancellation
Customers may request cancellation within 4 hours from the time the order is successfully placed.
The detailed cancellation and refund rules are provided in AURA's Cancellation, Return, Exchange & Refund Policy.
10. Payment
AURA accepts the payment methods displayed and available at checkout.
Online payments may be processed through authorised payment gateways or payment service providers.
Customers must not share their OTP, UPI PIN, card PIN, CVV, banking password or other sensitive payment credentials with anyone claiming to represent AURA.
Payment-related matters are governed by AURA's Payment Policy.
11. Shipping and Delivery
AURA currently provides delivery services across India, subject to courier serviceability.
The estimated delivery time is 0–7 days from successful order confirmation, depending on location, courier availability and other logistical circumstances.
Delivery timelines are estimates and may vary due to circumstances beyond AURA's reasonable control.
Customers are responsible for providing accurate delivery information.
Detailed shipping terms are provided in AURA's Shipping Policy.
12. Returns, Exchanges and Refunds
Returns, exchanges, cancellations and refunds are governed by AURA's Cancellation, Return, Exchange & Refund Policy.
Key conditions include:
The applicable policy must be reviewed for complete conditions and procedures.
13. Pre-Dispatch Packing Verification
For quality control, order verification and dispute-resolution purposes, AURA may record the packing process of an order before dispatch.
Where applicable, the packing record may be shared with the customer through WhatsApp or another registered communication channel.
Packing records may be used as supporting evidence when investigating disputes relating to order fulfilment, product quantity, packaging or product condition.
A packing record does not prevent a customer from reporting a genuine product issue in accordance with the applicable return policy.
14. Customer Responsibilities
Customers are responsible for:
AURA is not responsible for delays or failed deliveries caused by incorrect or incomplete information provided by the customer.
15. Promotions, Coupons and Offers
Promotional offers, discounts and coupons may be subject to separate terms and conditions.
AURA may specify eligibility requirements, validity periods, minimum order values, maximum discounts or usage limits for individual offers.
Unless expressly stated otherwise, promotions cannot be combined with other offers.
AURA reserves the right to cancel or reject a promotional benefit where it has been obtained through misuse, technical error, fraud or violation of applicable promotional terms.
16. Reviews, Feedback and User Content
Where AURA allows customers to submit reviews, ratings, photographs, comments or other content, customers must ensure that their submissions are lawful, truthful and not misleading.
You must not submit content that:
By submitting content to AURA, you grant AURA a non-exclusive right to use, reproduce, display or publish that content for legitimate business, marketing or service-related purposes, subject to applicable law.
AURA may remove or restrict content that violates these Terms or applicable law.
17. Intellectual Property
All content appearing on the AURA website and app, including but not limited to:
is owned by AURA or used under applicable rights and permissions.
You may not reproduce, distribute, modify, copy, republish, sell or commercially exploit AURA content without prior written permission, except where permitted by applicable law.
18. Third-Party Services and Links
AURA may use third-party services such as payment providers, logistics partners, technology providers and other service providers to operate its services.
Third-party services may be governed by their own terms and privacy policies.
AURA is not responsible for the independent policies, content or practices of third-party websites or services that are outside AURA's control.
19. Website and App Availability
AURA aims to keep its website and app available and functioning properly.
However, uninterrupted or error-free availability cannot be guaranteed at all times.
The website or app may occasionally be unavailable due to:
AURA may modify, suspend or discontinue any part of its online services where reasonably necessary.
20. Security
You must not attempt to compromise or bypass the security of the AURA website, app or related systems.
Any attempt to:
may result in restriction or termination of access and may be reported to the appropriate authorities where required.
21. Privacy
AURA's collection and use of personal information is governed by its applicable Privacy Policy.
By using AURA's website or app, you acknowledge that personal information may be processed as described in the Privacy Policy and applicable law.
22. Limitation of Liability
To the extent permitted by applicable law, AURA will not be responsible for losses arising from circumstances beyond its reasonable control, including certain delivery delays, third-party service interruptions, network failures or temporary technical issues.
Nothing in these Terms is intended to exclude or limit any liability or consumer right that cannot lawfully be excluded or limited under applicable law.
23. Indemnification
To the extent permitted by applicable law, you agree to be responsible for losses, claims or reasonable costs arising from your unlawful use of AURA's website/app, violation of these Terms, fraudulent activity or infringement of third-party rights.
This provision does not limit any rights you may have under applicable consumer law.
24. Suspension or Termination
AURA may suspend or terminate access to an account, website feature or service where reasonably necessary due to:
Termination does not affect rights or obligations that arose before termination.
25. Governing Law and Jurisdiction
These Terms shall be governed by and interpreted in accordance with the laws of India, subject to applicable consumer-protection and other mandatory legal rights.
Any dispute shall be subject to the jurisdiction of the competent courts having jurisdiction over AURA's applicable business location, subject to applicable law.
26. Changes to These Terms
AURA may update or modify these Terms from time to time to reflect changes in its business, services, technology, policies or applicable legal requirements.
The updated version will be published on the website and/or app with the revised effective date.
Your continued use of AURA's website or app after an updated version becomes effective constitutes acceptance of the revised Terms, to the extent permitted by applicable law.
27. Contact & Customer Support
For questions regarding these Terms, orders, payments, shipping, returns or other AURA services, customers may contact AURA through the official contact details published on the website or app.
When contacting AURA regarding an order, please provide your order number and registered contact details where applicable.
AURA – The Aura Online
Thank you for choosing AURA.
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