Privacy Policy

Effective Date: August 9, 2026
 

AURA – The Aura Online (“AURA”, “we”, “us”, or “our”) respects your privacy and is committed to protecting the personal information you provide when using our website, mobile application, products and related services.
 

This Privacy Policy explains what personal information we may collect, how we use and protect it, when it may be shared, how long it may be retained, and the choices and rights available to you under applicable law.
 

This Privacy Policy applies to information collected through:
 

• The AURA website, including www.theauraonline.com
• The AURA mobile application
• Customer accounts and online shopping services
• Orders, payments, deliveries, cancellations, returns, exchanges and refunds
• Customer support and communications
• Other digital services or interactions operated by AURA that link to this Privacy Policy

By accessing or using the AURA website or app, creating an account, placing an order, or voluntarily providing personal information to us, you acknowledge this Privacy Policy, subject to applicable law.
 

 

1. INFORMATION WE COLLECT
 

Depending on how you use AURA, we may collect the following categories of personal information.
 

1.1 Personal and Contact Information
 

This may include:

• Full name
• Email address
• Mobile/telephone number
• Billing address
• Shipping/delivery address
• City
• State
• PIN code
• Other information voluntarily provided by you

1.2 Account Information
 

If you create an AURA account, we may collect:

• Name
• Email address and/or mobile number
• Account login information
• Account preferences
• Order history
• Information associated with your account

You are responsible for keeping your account credentials confidential.
 

1.3 Order and Transaction Information
 

When you place an order, we may collect and process information necessary to process and fulfil your purchase, including:

• Order number
• Products ordered
• Product size or variant
• Order date
• Order status
• Billing information
• Delivery information
• Payment status
• Cancellation information
• Return and exchange information
• Refund information
• Communications relating to your order

1.4 Payment Information
 

Payments may be processed through authorised payment gateways, banks, payment processors or other payment service providers.

AURA may receive information such as payment status, transaction reference, payment method and other information necessary to confirm or reconcile a transaction.
 

Where payment processing is handled directly by a third-party payment provider, sensitive payment credentials may be collected and processed by that provider in accordance with its applicable terms and privacy practices.
 

AURA will never ask customers to share their OTP, UPI PIN, card PIN, CVV, banking password or other confidential authentication credentials with AURA personnel.
 

1.5 Delivery and Logistics Information
 

To process and deliver orders, AURA may process information such as:

• Recipient name
• Delivery address
• Mobile number
• Order details
• Shipment information
• Tracking information
• Delivery status

Relevant information may be shared with authorised courier or logistics partners to facilitate order delivery.
 

1.6 Customer Support Information
 

When you contact AURA, we may collect information contained in your communication, including:

• Name
• Contact information
• Order number
• Nature of your request
• Cancellation, return, exchange or refund details
• Photographs or videos provided by you
• Other information voluntarily provided to customer support

1.7 Return, Exchange and Dispute Information
 

When handling returns, exchanges, refunds or order-related disputes, AURA may process:

• Product photographs
• Product videos
• Packaging photographs/videos
• Return-shipment information
• Proof of return shipment or payment where applicable
• Customer communications
• Other information reasonably required to investigate the matter

1.8 Pre-Dispatch Packing Records
 

For quality-control, order-verification and dispute-resolution purposes, AURA may record the packing process of an order before dispatch.

Where applicable, the packing video may be shared with the customer through WhatsApp or another registered communication channel.

Such records may be used as supporting evidence when investigating matters relating to order fulfilment, product quantity, packaging or product condition.
 

1.9 Device and Technical Information
 

When you access our website or app, certain technical information may be collected automatically, depending on the technologies used, including:

• IP address
• Browser type
• Device type
• Operating system
• Language and device settings
• Pages or screens accessed
• Date and time of access
• Referring source
• Technical and diagnostic information
• General usage information

1.10 Cookies and Similar Technologies
 

AURA may use cookies and similar technologies to:

• Operate the website properly
• Maintain login and session functionality
• Remember preferences
• Improve website performance
• Understand website usage
• Improve customer experience
• Measure marketing or advertising performance, where applicable

You may be able to manage certain cookie settings through your browser or device settings. Disabling certain cookies may affect some website functionality.
 

1.11 Marketing and Promotional Communications
 

Where permitted by applicable law and based on the appropriate consent or other lawful basis, AURA may use your contact information to communicate information about:

• New products
• Offers and promotions
• Product updates
• Services
• Newsletters
• Other marketing communications

You may opt out of promotional communications through the available unsubscribe mechanism or by contacting AURA.

Transactional and service-related communications, such as order confirmations, delivery updates, account-security messages and important service notifications, may continue where necessary.
 

 

2. HOW WE USE PERSONAL INFORMATION
 

AURA may use personal information for legitimate business and service purposes, including to:

• Create and manage customer accounts
• Process and fulfil orders
• Process and verify payments
• Arrange delivery and shipment tracking
• Provide customer support
• Process cancellations
• Process returns and exchanges
• Process eligible refunds
• Verify product or order-related issues
• Communicate with customers about orders and services
• Send promotional communications where permitted
• Improve our website, app, products and services
• Improve customer experience
• Detect and prevent fraud, misuse and unauthorised activity
• Maintain website and application security
• Troubleshoot technical issues
• Analyse service performance and usage
• Maintain transaction and business records
• Comply with applicable legal and regulatory requirements
• Protect AURA's rights, property, customers and services
• Establish, exercise or defend legal claims where necessary

 

3. LEGAL BASIS AND CONSENT
 

AURA processes personal information in accordance with applicable law.

Depending on the circumstances, processing may be based on:
 

• Your consent
• Your request for products or services
• Processing necessary to provide or facilitate a transaction
• Compliance with applicable legal obligations
• Legitimate and lawful business purposes permitted under applicable law
• Protection of rights and security
• Prevention and detection of fraud or misuse

Where consent is required, AURA will seek consent through an appropriate mechanism.
 

Where permitted by applicable law, you may withdraw consent by contacting AURA or using an available withdrawal mechanism.
 

Withdrawal of consent may not affect processing that was lawfully carried out before withdrawal and may affect AURA's ability to provide certain services.
 

 

4. HOW WE SHARE PERSONAL INFORMATION
 

AURA does not sell your personal information as a commercial product.

We may share relevant personal information where reasonably necessary with the following categories of recipients:
 

4.1 Payment Service Providers
 

Authorised payment gateways, banks, payment processors and other financial service providers may receive relevant information required to process and verify payments.
 

4.2 Courier and Logistics Partners
 

Relevant information may be shared with authorised delivery and logistics partners for order fulfilment, delivery and tracking.
 

4.3 Technology and Service Providers
 

AURA may use third-party providers for services including:

• Website hosting
• Cloud infrastructure
• Application infrastructure
• Database services
• Security
• Analytics
• Customer support
• Email
• SMS
• WhatsApp or similar communications
• Other technology and operational services

These providers may process information on behalf of AURA or as otherwise permitted by applicable law.
 

4.4 Legal and Regulatory Authorities
 

AURA may disclose personal information where required or permitted by applicable law, court order, legal process, governmental request or regulatory requirement.
 

4.5 Fraud, Security and Business Protection
 

AURA may disclose information where reasonably necessary to detect, prevent or investigate fraud, security incidents, unlawful activity, misuse or threats to AURA, customers or others.
 

 

5. THIRD-PARTY SERVICES
 

AURA may use third-party services such as payment providers, courier partners, technology providers, analytics services, communication platforms, app stores and other service providers.
 

Third-party services may operate under their own terms and privacy policies.

AURA is not responsible for the independent privacy practices of third parties operating outside AURA's control.

Customers should review the applicable privacy policies of third-party services where appropriate.
 

 

6. WHATSAPP AND ELECTRONIC COMMUNICATIONS
 

AURA may use WhatsApp, email, SMS, telephone calls or other electronic communication channels for legitimate customer-service and transaction-related purposes.
 

Communications may include:

• Order confirmations
• Delivery updates
• Customer support
• Return/exchange communication
• Refund-related communication
• Pre-dispatch packing-video communication, where applicable
• Promotional communications where permitted

Customers should never send passwords, OTPs, UPI PINs, card PINs, CVVs or other confidential authentication information through WhatsApp, email or customer-support communications.
 

 

7. DATA SECURITY
 

AURA takes reasonable administrative, technical and organisational measures designed to protect personal information against unauthorised access, misuse, alteration, disclosure, loss or destruction.

Security measures may include appropriate access controls, authentication mechanisms, technical safeguards and operational procedures.

However, no electronic transmission or storage system can be guaranteed to be completely secure.

Customers are responsible for keeping their account credentials confidential and should contact AURA promptly if they suspect unauthorised access to their account.
 

 

8. DATA RETENTION
 

AURA may retain personal information for as long as reasonably necessary for lawful purposes, including:

• Providing products and services
• Maintaining customer accounts
• Completing transactions
• Processing cancellations, returns, exchanges and refunds
• Customer support
• Maintaining business and transaction records
• Fraud prevention and security
• Resolving disputes
• Meeting legal, tax, accounting and regulatory requirements
• Establishing, exercising or defending legal claims

When personal information is no longer required for a lawful purpose, AURA may delete, anonymise or otherwise dispose of it in accordance with applicable law and reasonable business practices.
 

Certain records may be retained for longer periods where required by law or reasonably necessary for legitimate legal or business purposes.
 

 

9. YOUR PRIVACY RIGHTS
 

Subject to applicable law and any applicable conditions or limitations, you may have rights regarding your personal information, which may include:

• Requesting access to personal information
• Requesting correction of inaccurate or incomplete information
• Requesting deletion or erasure where legally applicable
• Withdrawing consent where processing is based on consent
• Requesting information regarding processing of your personal data
• Raising a privacy-related complaint or grievance

AURA may need to verify your identity before processing certain requests.

Some requests may be subject to legal, security, contractual or other lawful limitations.
 

 

10. PRIVACY REQUESTS AND COMPLAINTS
 

For privacy-related requests, correction requests, consent withdrawal or privacy complaints, contact:
 

Email: support@theauraonline.com
 

Please mention “Privacy Request” or “Privacy Complaint” in the subject or message where appropriate.

AURA may request reasonable information to verify your identity and protect personal information from unauthorised disclosure.
 

 

11. CHILDREN'S PRIVACY
 

AURA's website and app are intended for general online shopping use.
 

AURA does not knowingly request or intentionally collect personal information from children in circumstances where such collection is prohibited by applicable law.
 

If you believe that personal information of a child has been provided to AURA in a manner that is not permitted under applicable law, please contact us at:

support@theauraonline.com
 

AURA will review the matter and take appropriate action where required.
 

 

12. INTERNATIONAL DATA PROCESSING
 

AURA primarily operates its customer-facing e-commerce services in India.
 

Certain third-party technology, hosting, analytics, payment, communication or other service providers used by AURA may process information in locations outside India, where permitted by applicable law.
 

Where required, AURA will take reasonable measures in accordance with applicable law regarding such processing.
 

 

13. DATA BREACH AND SECURITY INCIDENTS
 

If AURA becomes aware of a personal-data breach requiring notification under applicable law, AURA will take appropriate steps in accordance with applicable legal requirements.

This may include investigation, containment, mitigation and notification to affected individuals and/or relevant authorities where required.

 

14. LINKS TO OTHER WEBSITES
 

The AURA website or app may contain links to third-party websites, applications or services.
 

This Privacy Policy applies to AURA's own website, app and services and does not automatically apply to third-party platforms.

Customers should review the privacy policies of third-party services before providing personal information to them.
 

 

15. CHANGES TO THIS PRIVACY POLICY
 

AURA may update this Privacy Policy from time to time to reflect:

• Changes in our services
• Changes in technology
• Changes in data-processing practices
• Changes in applicable laws or regulations
• Changes in business operations

When the policy is updated, the revised version will be published on this page with an updated effective date where appropriate.

Customers are encouraged to review this page periodically.
 

 

16. RELATIONSHIP WITH OTHER AURA POLICIES
 

This Privacy Policy should be read together with AURA's other applicable policies, including:

• Terms & Conditions
• Payment Policy
• Shipping Policy
• Cancellation, Return, Exchange & Refund Policy

Each policy addresses a different aspect of AURA's services and is intended to operate consistently with the others.
 

 

17. CONTACT US
 

For privacy questions, requests, corrections, complaints or other privacy-related concerns, please contact:
 

AURA – The Aura Online

Email: support@theauraonline.com

Website: www.theauraonline.com
 

For privacy-related matters, please mention “Privacy Request” or “Privacy Complaint” in your communication where appropriate.
 

 

AURA – The Aura Online

Your trust matters. We are committed to handling your personal information responsibly and transparently.